In einem Experiment nahmen 139 Personen teil, die ein Essen im italienischen All-you-can-eat-Restaurant gegessen hatten. Die Befragten wurden in zwei Gruppen aufgeteilt. Einer sollte 4 Dollar für ein Essen bezahlen, der andere 8 Dollar. Wie sich herausstellte, bewerteten die Personen, die 4 Dollar bezahlten, das Essen auf der Grundlage der letzten Tasse, im Gegensatz zu denjenigen, die 8 Dollar bezahlt hatten.
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